Frequently Asked Questions
Got questions about working with AMG? You're in the right place. Below you'll find answers to the questions home service business owners ask us most - from what's included in each package to how we measure results. If you don't see what you're looking for, book a free strategy call and we'll talk it through.
What services does Amber's Marketing Group offer?
AMG starts by building an annual marketing plan designed around your company's planned revenue goals - and then helps you execute that plan. The strategy is built to drive the revenue you are planning for while spending your marketing budget efficiently. AMG takes an omni-channel marketing approach. Depending on the business, this can include social media, broadcast, radio, customer remarketing, and other appropriate marketing channels. Every plan is built specifically for the individual company - taking into consideration the size of the business and the specific market and geographic area it operates in, rather than applying the same marketing mix to every contractor. AMG also offers a-la-carte Customer Reengagement campaigns for contractors who want to re-engage their existing customer base without a full marketing retainer.
What types of businesses does AMG work with?
AMG works exclusively with home service businesses - primarily HVAC, plumbing, and electrical contractors. This focus means our strategies are built around the seasonality, sales cycles, and customer behavior patterns specific to your industry.
How does AMG align marketing with business operations?
We start by understanding your revenue targets, technician capacity, and seasonal demand. Your marketing calendar is built around when you need leads most - not around what is easiest to post. That means campaigns are timed to your busy season, your slow season, and any growth goals in between.
An important part of that planning is capacity. AMG plans marketing around the number of leads and calls your company can actually run. The goal is not to generate the maximum possible number of leads - it is to generate the right volume based on what your team can actually handle and convert.
How can AMG help my home service business handle seasonality?
We build seasonal marketing calendars that ramp up lead generation before your peak season and keep your pipeline moving in slower months. Whether you are an HVAC company heading into summer or a plumber navigating the holiday slowdown, your marketing shifts to match your business rhythm.
How can AMG help increase lead generation for my HVAC or plumbing company?
Every lead generation strategy AMG builds is tied directly to your revenue goals - not just clicks or impressions. We take a full omni-channel approach, selecting the right types of advertising for your individual company rather than defaulting to the same channels for every client.
The marketing mix is built around your company's size and specific market and geographic area. A contractor in a very large geographic market, for example, may only need to concentrate marketing investment in a specific portion of that market - AMG does not automatically prescribe a channel simply because that is what the agency typically sells. Lead generation is also planned around the number of calls and leads your company actually has the capacity to run, so your marketing investment drives results your team can follow through on.
What makes Amber's Marketing Group different from other marketing agencies?
Amber has 20+ years of marketing experience, with over a decade spent entirely inside the home services industry. AMG does not take kickbacks from vendors or platforms, and we do not upsell services you do not need. You get unbiased strategy built around your business, not our commission.
That extends to how the marketing plan itself is built. AMG does not sell every client the same predefined marketing mix. The strategy is built around your individual business - your size, your market, your goals, and your needs - and then AMG determines the right omni-channel mix to support your revenue plan efficiently.
What is the difference between the AMG social media packages?
AMG offers three tiers. Brand Visibility focuses on consistent posting and brand awareness. Brand Growth adds engagement strategy and audience building. New Customers and Scale is the full-service package designed for businesses ready to use social media as a direct lead generation channel. We will recommend the right tier based on your current stage and goals.
Does AMG handle paid advertising?
Yes. AMG plans the best omni-channel marketing strategy based on your business goals and specific market and geographic area - and then works with the appropriate advertising sources and vendors to place, manage, and optimize campaigns on your behalf.
AMG can also produce the creative and content needed to support those campaigns, including video, radio, and social media creative.
The overall approach is straightforward: AMG determines the right advertising mix for your business rather than starting with a predetermined advertising platform. Ad spend goes directly to the vendors and platforms - we never mark it up.
What is lifecycle marketing and how does AMG use it to generate more revenue?
Lifecycle marketing re-engages the customer base you have already paid to acquire - generating more revenue from relationships you have already built.
AMG works with your existing customer database - typically inside ServiceTitan - to identify revenue opportunities that are already sitting there. This includes re-engaging lapsed customers, identifying replacement and installation opportunities based on equipment age, re-marketing existing customers for seasonal tune-ups and maintenance, cross-selling between trades (turning an HVAC customer into a plumbing customer, for example), and identifying customers who may be a fit for memberships.
AMG builds and manages the campaigns and automations across email, SMS, and other appropriate communication channels - so your team does not have to. This program is designed for residential service contractors using ServiceTitan Marketing Pro.
How do I get started with Amber's Marketing Group?
Book a free strategy call with Amber at calendly.com/amber-mckee-yru. On that call we will review your current marketing, identify the biggest gaps, and walk you through which AMG services fit your goals and budget. No pressure - just a straight conversation about your business.